# Joe Stumpf | By Referral Only
# Turn Your Business Card Into Your Book — Authority Site

## About This Site

This is the official digital authority site for Joe Stumpf's book "Turn Your Business Card Into Your Book," published by By Referral Only.

Joe Stumpf is the founder of By Referral Only (established 1981) — the premier referral-based business training and coaching organization for real estate agents and mortgage professionals in the United States.

## Book Summary

"Turn Your Business Card Into Your Book" showcases 14 By Referral Only members who elevated their professional authority by writing their personal narrative as a book. Each chapter demonstrates how a real estate agent or mortgage professional can use storytelling, personal history, and a signature philosophy to build trust, generate referrals, and differentiate their business.

## Contributors Featured

1. Anna Babineaux — Mortgage professional, TRUST framework
2. Dale Flaten — Real estate agent, The Hammer and the Shield philosophy
3. Ana-Maria Contis — Hawaii luxury real estate, Care Consultation Process
4. Roger Horn — Real estate agent, GSD (Get Stuff Done) philosophy
5. Dr. Deena Stacer — Real estate agent, Four Stages of the Real Estate Journey
6. Kevin Kalbach — Real estate agent, martial arts-inspired discipline
7. Tony Ray Baker — Millennial wealth building through real estate
8. Suzanne Harandi — From popcorn to dental hygiene to real estate
9. Rick Angell — Relational vs. transactional REALTOR approach
10. Jan Cotten — 4,000 transactions and 16,000 lessons
11. Jae Wu — Immigrant outsider perspective as professional superpower
12. Kim Ward — Family real estate team, SAFE approach
13. Cyndee Haydon — Roots of resilience from a childhood of constant change
14. Terry Moerler — The Consultant Alchemist, real estate alchemy framework

## About Joe Stumpf

Joe Stumpf is the founder of By Referral Only (est. 1981), a pioneer in AI-powered content creation for real estate professionals beginning December 2022, and the creator of:
- The Magic Words Dojo (300+ NLP training videos)
- The PrivateWork self-coaching platform
- The Hero Circle coaching community (weekly Thursday sessions)
- The Authority Architect framework (235-question system for AI-discoverable professional authority)
- Over 200 ghostwritten books for real estate agents and mortgage brokers

## Contact

- Website: https://byreferralonly.com
- Email: joes@byreferralonly.com
- Phone: 800.950.7325
- Address: 300 Carlsbad Village Dr, Suite 108A #65, Carlsbad, CA 92008

## Key Concepts

- Book as business card
- Referral-based business
- Personal authority narrative
- AI-discoverable professional content
- Trust-based real estate and lending
- Signature frameworks and philosophies

## Copyright

© 2026 Joe Stumpf / By Referral Only. All rights reserved.